Art

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Blockchain is a powerful new technology with an artistic community that values inclusion; integrity; transparency in deal making; respect of rights; privacy; security; and fair exchange of value, and you’ve got yourself a new ecosystem for motion pictures, fine arts, video games, and other creative pursuits. This logic was endorsed by Dan Tapscott and Alex Tapscott, authors of the book "Blockchain Revolution", in an article for Harvard Business Review.[1]

Issues of provenance, copyright and authentication may soon become a thing of the past, if blockchain revolutionary technology is adopted as quickly by the art world as it has been by the financial sector. Predicted Julia Michalska in The Art Newspaper.[2]

Amy Whitaker, an assistant professor of visual arts management at NYU Steinhardt, told to Artsy website that blockchain, as a digital ledger made up of blocks of data, is a “distributed registry of authenticity,” with the ability to easily establish ownership, track authenticity and trade shares would mark a significant upgrade from the current art market system, in which copyright clearances are often still handled by fax. Most importantly, such a platform would help “align price and value for the artists,” Whitaker said, enabling them to participate in the economic value they help create.[3]

These visions influenced artists to early adopt blockchain technology, using Steemit social network site that runs over Steem blockchain, aside specifically blockchain for art market initiatives like Ascribe, Maecenas, Look Lateral and Verisart.

Art in Steem Blockchain and Steemit

Officials launched in July 4th, 2016, as a mix of social network and blockchain, Steem and Steemit has been used by many artists to begin publish and share their artworks in the platform. The easy of use of a social network site with the benefits of blockchain authentication, data security and transparency plus the STEEM Tokens and wallet integration make Steem Ecosystem attractive to many artists.

In a post published in June 6th, 2017, the steemian @voronoi proposed: "90% of Art is Process. Value has traditionally been assigned solely to the final product. But a real work of art is about the story and the process. Steemit gives value to the narrative hiding behind the canvas."[4]

The Art Tag in Steemit shows the huge artistic community that contributes everyday with their posts. Several art challenges are posted every week by different users, with the aim of stimulating the participation of the artistic community. Most contests offer the possibility to gain STEEM, generally based on the own selection criteria from the art contest host.

The most active ones are:

Any artist with original artwork is welcome to participate, being the only rule to post own content.

In July 8th, 2017, artist Paolo Beneforti (@paolobeneforti) lauched Steemarket, an online showcase of art for steemians, where people can find art to buy for Steem (too).[5]

References

  1. Jump up ↑ Blockchain Could Help Artists Profit More from Their Creative Works Written by Dan Tapscott and Alex Tapscott, published in Harvard Business Review in March 22nd, 2017
  2. Jump up ↑ Blockchain: how the revolutionary technology behind Bitcoin could change the art market Written by Julia Michalska, published in The Art Newspaper in September 29th, 2016
  3. Jump up ↑ Could Blockchain Put Money Back in Artists’ Hands? Written by Anna Louie Sussman, published in Artsy in March 16th, 2017
  4. Jump up ↑ Steemit + Artists : A New Stage for Craft Written by @voronoi in Steemit in June 6th, 2017
  5. Jump up ↑ Steemarket is online! Buy/Sell your artwork for Steem! Written by Paolo Beneforti (@paolobeneforti) in Steemit in July 8th, 2017

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